Privacy policy

At Mabel and Beryl, we care about feelings, stories and people — and that includes taking good care of your personal information. This page explains what we collect, how we use it, and the choices you have.

1. Information we collect

Personal details
When you place an order, join our email list, or contact us, we collect details like your name, email address, phone number and shipping address so we know where to send your goodies and how to reach you.

Payment information
Your payment is handled securely by our trusted payment partners. We see enough to confirm that your order has been paid, but we don’t store your full credit card details on our systems.

Website use & analytics
We may collect information such as your IP address, browser type, device, and pages visited. This helps us understand how people use our site and how we can make it easier to explore.

2. How we use your information

To process your orders
We use your information to confirm your order, manage payment, pack your parcel and get it safely to your door.

To support you
If you email us with a question or concern, we use your details to reply, solve problems and keep a record of what we’ve discussed.

To share news and stories (with your consent)
If you choose to join our mailing list, we’ll send you updates about new books, printables, offers and other cool stuff from Mabel and Beryl. You can unsubscribe at any time by using the link in our emails.

To improve our website
We use aggregated usage data and analytics to see which pages people enjoy, fix any wobbly bits, and make the site easier to navigate.

3. How we protect your information

Security
We use reasonable technical and organisational measures — such as secure connections (HTTPS), limited access and encryption where appropriate — to help protect your personal information from unauthorised access, alteration or loss.

Trusted partners
We work with third‑party providers for things like payments, shipping and analytics. They only receive the information needed to perform their services and are expected to handle it securely and in line with their own privacy policies.

4. Cookies and similar tools

Cookies
Our website uses cookies (small text files) to remember preferences, keep your cart working properly and understand how visitors move around the site. You can control or delete cookies through your browser settings, though this may affect how the site functions.

Other tracking
We may use similar technologies, such as pixels or web beacons, to help measure the effectiveness of our pages and emails.

5. When we share information

Service providers
We may share your information with companies who help us run our store — for example, payment processors, shipping carriers and analytics tools. They only use your information for the specific services they provide to us.

Legal reasons
We may disclose information if we believe it’s reasonably necessary to comply with a law, regulation or legal request, or to protect the rights, property or safety of Mabel and Beryl, our customers, or others.

6. Your rights and choices

Access and corrections
If you’d like to see the personal information we hold about you, or you notice something that needs updating, you can contact us and we’ll do our best to help.

Email preferences
You can unsubscribe from marketing emails at any time by clicking the link at the bottom of our messages, or by emailing us and asking to be removed. Transactional emails (like order confirmations and shipping updates) will still be sent when needed.

7. Changes to this policy

We may update this Privacy Policy from time to time to keep in step with our services, legal requirements or best practice. When we make changes, we’ll post the updated version on this page and update the “last updated” date.

8. Contact us

If you have any questions, concerns or requests about this policy or how we handle your information, please reach out to us at:

hello@mabelandberyl.com

Thank you for trusting Mabel and Beryl with your details. We’re committed to treating your information with the same care and respect we bring to every story we create.